If they didn't waste their money making this crap, protections, and those ads yelling at you how you are a thief, even though they appear in legit DVD's, maybe software could be a bit cheaper.
Just maybe.
They could also use it to make extras, something that you just CAN'T have without having bought the original. Artwork, telephone cards... Even if you copy a game, you still get those, while the only extra you usually get is a fuckton of bogus protections that can be easily bypassed unless you insist on running the game in a 'legal' way. Great incentive, and to think we paid for this.
I bet the places where you work all have bought copies of Windows for each computer in there.